AutoPoint Scaling · 12 November 2026 · 2 min read
Your Google Business Profile should help someone understand the practice and confidently contact it. Use this checklist as a practical review with your practice manager, especially after a move, staffing change or change in opening hours.
1. Confirm the identity
Check the real-world practice name, primary category and verification status. The profile should represent the actual business rather than a list of keywords. Make sure the right person in the practice retains ownership access.
2. Test the contact details
Call the listed number, open the website and test the appointment link. Check the address, map pin and directions. Do this on a phone, where many patients will first encounter the listing.
3. Review your opening hours
Include accurate normal hours and maintain special hours for public holidays or planned closures. Confirm that the hours shown match the information on your website and at reception.
4. Check your services
List services your practice genuinely provides. Use language a patient can understand. Ask an appropriate clinician or practice lead to approve healthcare descriptions before publishing them.
5. Make the visit easier to picture
Review photos of the entrance, reception and other appropriate areas. Images should reflect the current practice. Avoid including identifiable patients or clinical records in the background.
6. Review the feedback process
Check that invitations use the correct review link and that someone knows how public responses are handled. Keep the process manageable for the team.
7. Check consistency elsewhere
Compare the core practice details with your website and relevant listings. Keep a short record of corrections and who is responsible for each one.
8. Establish a baseline
Record the date of the audit, the current review count and the visibility checks you are using. Agree when you will review them again, with the same settings.
A checklist is useful only when someone can turn each finding into a completed action.
Reference: Google’s business representation guidelines.